Ford EcoSport Vehicle Launch

A leader in tough trucks and powerful muscle cars, Ford was completely absent in a quickly-growing and increasingly-popular category: the mini SUV. In January of 2018 Ford changed that, introducing the Ford EcoSport, their first-ever subcompact sport utility vehicle. But the EcoSport faced two unique challenges: it was late to the game – entering an already crowded market – and the mini SUV buyer – young, diverse, culturally-connected, coastal city-dwelling women – is an audience Ford has struggled to reach. This highly social, experience-driven audience lead incredibly busy lives, yet are always striving to improve themselves.

In partnership with top life hack influencers, Ford EcoSport invited guests to The Life Hack Academy, an event in a bustling Manhattan neighborhood. At The Life Hack Academy, guests explored a variety of immersive vignettes, each of which was hosted by a different expert who shared tips and tricks for everything from meal prep to travel, and positioned the EcoSport as the vehicle that enables you to get the most out of life.

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HACK YOUR VACATION

Brian Kelly, widely known as The Points Guy, shared how you can maximize your travel, even on a minimal budget.

HACK YOUR MEAL PREP

Tia Mowry and Deb Perelman of Smitten Kitchen hosted a live demo where they shared their favorite food shortcuts, small effort, big flavor.

HACK YOUR SMALL SPACE

Joshua Fields Millburn & Ryan Nicodemus, known together as The Minimalists, discussed achieving a rich life with less stuff, championing the value of a thoughtful, well-organized space.

HACK YOUR FITNESS GOALS

Boundary breaking yoga guru and activist Jessamyn Stanley armed guests with advice on how to make their workouts work for them.

HACK YOUR PASSION PROJECT

Host of the popular podcast Song Exploder shared how he turned his side hustle into a career before interviewing Grammy winner Skylar Grey, who closed out the evening with a performance.

Recognition & Press