As the antithesis to the traditional wedding registry, Zola offers creative couples a way to build the bespoke wedding experience of their dreams. These couples don’t shop at typical high traffic locations like malls, they seek out unique items from specialty boutiques. In order to reach those folks, Zola became a top sponsor of the highly popular West Coast Craft Fair in San Francisco, which feature top artists, designers, and craftspeople.
With Pride only a few weeks away, and in the heart of such a diverse community, Zola wanted to celebrate and champion love in its many forms, and reach people far and wide. They invited guests to write a good old-fashioned love note to their loved ones, had calligraphers on hand to make that letter extra special, and delivered each and every love note across the country. The biggest challenge was packing that much love into a tiny footprint.
